Starcargo stands out as a top-tier provider of logistical solutions with +500 clients worldwide, catering to key industries with its air, sea, and land transportation service. Distinguished by advanced IT systems and meticulous oversight of tailored quality and security processes, Starcargo is uniquely positioned in the market.
Starcargo CIA Ltda, headquartered in Guayaquil, Ecuador, was founded on April 8, 2011. Operating in the Support Activities for Rail Transportation industry, the company had 58 employees as of 2021. It has experienced financial fluctuations, including a net sales revenue drop of 3.54% in Q2C2023
Starcargo faced a common challenge: its branding failed to effectively convey its core message. The company prides itself on utilizing cutting-edge IT systems to deliver superior technological solutions for logistics. Recognizing this, we at Agile Design Studio embarked on a comprehensive exploration of the latest design trends. Our goal was to fully understand and encapsulate the essence of what Starcargo aims to communicate, ensuring that its branding accurately reflects its commitment to providing the best logistical solutions for its clients.
We developed a comprehensive design solution that encompassed a wide range of deliverables, including printed and point-of-purchase materials, stationery, a brand book, and more. This suite of materials was crafted to showcase the brand's revamped style, grounded in its core elements, ensuring a cohesive and compelling brand presentation.
The outcome of this project was a transformative impact on the brand's visibility and engagement across multiple platforms. The comprehensive design solutions, including social media optimizations, POP materials, stationery, and large-format prints, effectively communicated the brand's updated identity. This not only elevated the brand's aesthetic appeal but also strengthened its connection with the target audience, resulting in enhanced brand recognition and a cohesive brand experience.